We Wrote a Custom Report for Improving Ciklopea's Service Pages

Agrokor Case Study

Overview

Only a couple of years ago Agrokor had no digital marketing strategy and was not advertising online. When they became convinced of the advantages of permanent online presence, they contacted us with two requests:

help them set up online advertising using Google AdWords (YouTube became available in Croatia in 2014)
transfer our knowledge to their marketing team.

Logit successfully accomplished both tasks and we were hired to manage and run Google AdWords advertising for a large number of Agrokor Group companies.

Challenge

The biggest challenge in doing AdWords campaigns was a large number of companies that we had to create and manage campaigns for. We have to add new campaigns daily considering client's desires, track campaign success and optimize them for the largest return on investment possible. We analyze our campaigns daily and send our clients a report where they can see what result we achieved for them every month.

Solution

After we helped Agrokor to set up online advertising:

we created documents and procedures how digital marketing should be done
we were providing live seminars to teach their marketing team how to promote trough Google platform
we wrote procedures in which we listed what are minimal requirements and basic parameters a company must provide to be able to make online campaigns. For example: technical instructions for setting up a campaign, strategy tips for optimizing campaigns and so on
we provide demand assessment for their products regarding search engine searches, and with that information Agrokor can plan their budget, find best ways of communication...

We are their source of knowledge for any question or doubt regarding online marketing and online marketing strategy.

Latest Adwords campaigns:

targeting tourists in Croatia during season
optimizing ads for tourists from certain countries
develop tourists awareness of Agrokor's brands

Results

Agrokor started from no online presence, no knowledge of digital marketing and no digital marketing strategy to one of the biggest and most successful online advertisers in Croatia in just a few years with our help and expertise. We provided their marketing teams with knowledge that they now use to successfully advertise online.

Ciklopea is one of the best-known Croatian translation companies. Their CEO hired Logit to improve the ciklopea.com website.

Services Offered

We delivered a custom website improvement report which included:

40+ pages
13 actionable guidelines focusing on the improvements of website pages describing Ciklopea's services
1 visual mockup, reconstructing a popular page and showing what to change to influence more readers
2 phone consultations: the first session to discuss the business goals, and the second session upon report delivery to discuss the implementation of the guidelines

Project Details

The primary goal of this report was to improve Ciklopea's capability to generate more international leads online.

We Focused on Improving the Website Section Essential to Ciklopea's Core Business

Ciklopea is more than a translation company. What Ciklopea provides to its customers is effective communication. It was only logical that their website should communicate as effectively as possible with their customers online.

That's why Logit suggested that the report should focus on the "Services" section of the website.

We analyzed the following aspects of Ciklopea's "Services" pages:

the presence of influential content
content quality
lead generation capabilities
establishing trustworthiness
communication with prospects
website usability

The analysis resulted in 13 detailed, actionable guidelines about why, what, and how to improve this section to generate more leads.

How a Website Improvement Report Helps Ciklopea Differentiate Itself from the Competition

We wrote the guidelines so that they significantly improve website content. We thought about the following aspects:

restructuring and reorganization of content for greater sales impact
visual redesign of parts of the content
how to make the key content pieces stand out
highlighting essential marketing and sales elements so that they attract more inquiries
how to connect related content and increase the number of pages visitors are exposed to

Every guideline we write is structured to contain the following information:

Priority:
We prioritize guidelines by labeling them as critical, high, medium, or low priority.

Description:
What exactly is the problem and why? Where's the proof that this is a problem?

Solution:
Clear instructions on how to implement the fix and which changes to expect after the implementation.

Company Name:

Ciklopea d.o.o.

Website:

www.ciklopea.com

Industry:

language services

About the Client:

Ciklopea is a Croatian translation, interpreting, localization, and consulting company specializing in southeastern European languages.

Custom Report Improves Ciklopea's Lead Generation Capabilities Online

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