A website improvement report is a consulting-as-a-document type of product, custom-made for your business. It contains easy-to-understand, actionable guidelines which show you what's stopping your website visitors from buying, signing up, or asking for a quote.
How much does losing one customer cost you?
How about losing a thousand a year?
We can show you how to fix your website.View Available ReportsFor every budget, every need
Your problem: You’ve spent a small fortune on your new website, but you cannot figure out why it’s not attracting customers. For example: your website is receiving good traffic, but those visitors aren't inquiring about your services.
Our solution: have experienced professionals analyze your B2B website and write a report with actionable guidelines about the factors negatively impacting it. Your business will improve when you implement the guidelines.Download a Sample ReportFREE PDF, 186 KB, no registration
Before launching new products and services
Planning a huge marketing campaign to promote a new product or service? A website improvement report will make sure you're not making costly mistakes on your website, and that all the important content pieces are there.
Before redesigning your website
Avoid making the same mistakes on your new website. During the website planning phase, our specialists can write a special report which identifies your current website's flaws and helps you remove them in the new version.
Immediately after launching a new website
Congratulations: your new website is following the latest web design trends! But will it successfully encourage your prospects to contact you and buy from you? A website improvement report makes sure your new website is capable of attracting customers.
Before starting important sales and marketing campaigns
Are you investing huge sums in an important marketing event such as a trade show exhibition or a sales / advertising campaign? An improved website can achive higher ROI and make your campaign profitable.
It's always the combination of many factors which makes your website fail in generating quality business leads (conversion issues) and attracting website visitors (traffic issues). To make your website convert more customers and get more traffic, we analyze four aspects of your B2B website.
We've developed an expert database with hundreds of factors known to negatively impact B2B websites. Many of those factors make your visitors suspicious of your business. A website improvement report identifies the red flags and tells you how to remove them.
Your claim that hundreds of customers are using your wonderful products, but there are no references or client lists published on your website.
As a result, your visitors can't trust that you can deliver on your claims.
This is your website's ability to attract, inform, educate prospects - and keep them interested in your messages.
Visitors come from Google to read your blog, but your blog is not converting readers to inquiries. All the time spent writing blog posts is wasted.
Does your website have everything it takes to convert a visitor to an inquiry or a sale?
A web form on your "Contact Us" page is too complicated. It asks too many questions, and it is too hard to use.
As a result, your visitors give up at a crucial moment and leave your website.
A website improvement report won't let technical errors or imperfections stand in the way of lead generation.
A badly configured CMS software (content management system) could be reducing traffic because your website is not showing up in Google search results.
Survey of 400 B2B buyers in the IT industry showed that the likelihood of product sale declines by 45% if the B2B buyer does not find relevant information on vendor's website.
International Data Group's research (2008)
You want to grow your business.
Because you're doing business (inter)nationally, you're aware that by improving your B2B website you'll get more customers.
You visit logit.net where you learn that getting more qualified B2B leads via your website is a fast and an efficient way to grow your business.
You realize that your current website may be losing you new customers. Because you can't figure out on your own why, you seek help with identifying your websites's flaws.
You learn that there's this service called website improvement reports where specialists show you exactly where your website is losing customers.
You order a report from Logit. We analyze your website and write a detailed PDF report about its critical flaws. You give the report to your web agency for implementation.
After the implementation, your improved website attracts more inquiries, more customers, more sales. Google Analytics is reporting progress.
We start with your first consulting session. In it we discuss your business, goals, expectations, and the desired outcomes from the report. You ask us anything that comes to your mind.
We take a look at what Google Analytics is telling us about your online business and, if necessary, properly configure your Google Analytics setup.
We spend 2-14 business days analyzing your website and preparing the report (depending on the report you ordered).
We deliver the report to you in PDF format by email. See what the report looks like (sample PDF download, 186 KB).
If you ordered the Weakest Points or the Deep Dive Report, the second consulting session follows in which we go over the report together. We'll gladly discuss any guideline in the report that caught your or your web agency's attention. When the session ends, you'll know for sure how to go about implementing our guidelines.
It's your turn now: you and your web agency implement the guidelines from our report. We recommend that you prioritize implementing the guidelines labeled as "critical" and "high priority".
After you've implemented the guidelines, there could be a one month wait period before we proceed to the next and the final step (which is included in Deep Dive report only). We need to wait for the new data to arrive in your Google Analytics account. This new data will help us measure the improved success rate of your website.
One month after you've implemented our guidelines, we'll deliver your 3rd and final consulting session (for Deep Dive Report customers).
Now that we have useful new Google Analytics data, we can do the "before and after" website improvement analysis. Your website should now be bringing in more customers.
Now, Google Analytics clearly shows you which marketing activities to prioritize, which ones to drop, and which promising ones need more work. Our senior analysts will recommend the next steps in marketing.
The Website Essentials Report shows you which essential content and marketing features your website is missing.
The Weakest Points Report uncovers your website's biggest sales and marketing flaws.
We can offer this report as a monthly service. Delivery, price, terms are the same.
DEEP DIVE REPORT
The Deep Dive Report is the most comprehensive report and it shows you how to achieve your business goals.
Good thing we ordered your report before launching our new website. You solved many of our own doubts we had about architecture, presentation of our services, and copywriting. We needed an objective and professional view on usability and functionality, and you did an excellent work. We'll need you in the future ;)Damir Mujic, CEO of Avalon.hr
Take a look at the sample report (PDF download, 186 KB).
Although we customize every website improvement report, here’s a table of contents of a typical report:
A list of 10 - 50+ guidelines in one place describes every detected issue in great detail:
Consultations make sure you extract maximum value from the report we wrote specifically for your current situation.
Website Essentials report includes 1 short consulting session with a senior B2B website improvement specialist.
We'll deliver the consultation session before starting work on the report. We'll discuss your business, goals, and desired outcomes.
Weakest Points report includes 2 short consulting sessions with a senior B2B website improvement specialist.
We'll deliver the consultations in two sessions:
Deep Dive report includes 3 consulting sessions with a senior B2B website improvement specialist.
We'll deliver the consultations in three sessions:
Our sessions are a combination of voice calls + followup written discussions. Deep Dive sessions usually last for one to two hours each, while Website Essentials and Weakest Points sessions last approximately half an hour.
No. Our website improvement report service is not an SEO service. Those are two different marketing disciplines.
SEO only aims to improve the position in the search engine results where your website appears (in the strict sense od the word). It's a more focused marketing discipline whose goal is to increase your website's traffic via search engines.
Our reports have a different goal: they aim to increase the number of customers who contact you via your website and ask for your products and services. That means that our reports go much broader than SEO does.
Having said that, some of our guidelines will improve your search engine results.
Most of our website improvement reports include from 10 to 50+ guidelines, depending on the report you order and the condition your online business is in:
However, we're aiming for the quality, not quantity. More is not always better. We’ll include just enough guidelines to make the report highly valuable and practical to your particular business. We don’t want our guidelines to overwhelm and paralyze you. Our goal is to see you implement our suggested improvements and see you enjoy the flood of new leads as soon as possible.
Your web development agency will implement the technical changes (design changes, code changes, website template changes). Our team can’t make any changes there, nor would you normally want us to. Your current web agency knows your website best and we will cooperate with them. We’ll do our best to make sure this process runs smoothly.
Your marketing team - or the people you put in charge of updating the website - can implement the changes in content (text, pictures, files) and changes in any advertising and marketing campaigns you run (AdWords, email newsletters, social profiles, etc.)
If you want Logit to implement the guidelines, let us know. We do charge an additional price for this service, but we're available for you.
When we analyze a website, we're working with our customly developed database of hundreds of guidelines about improving websites of B2B product companies and B2B service companies.
We've developed an expert database of hundreds of factors known to negatively impact B2B websites.
In this report we focus solely on 15 guidelines analyzing the presence of essential content and features of your B2B website.
Please do look at your website and implement the above guidelines yourself, for free. In fact, you may have known for a while that some of this content is missing on your website, but never found the time to do something about it.
But do ask yourself: how come you haven't acted upon what you know is important?
Could it be because you're not convinced that you should drop everything you're doing now and go add the missing content? Could it be because you're not aware just how much money you're losing by frustrating your website visitors?
Could it be that you haven't decided yet? We know that knowing is not the same as doing.
Our report will move you to act and free you from having to make decisions about what is important.
Let our consultants make those decisions for you. Telling you WHAT your website is missing is only a tiny fraction of the real value our report delivers:
Thank you for inquiring about our consulting reports. You'll get a response from one of our digital marketing specialists within 24 business hours.
No problem, contact us by email or phone.
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