Logit Helped Remove SEO and Usability Issues with Konzum Online Store

Services Offered

Konzum asked Logit to analyze their online store in search for two types of problems:

traffic problems, preventing the store from getting more traffic from Google organic search results
conversion problems, reducing the number of eCommerce sales transactions.

We wrote and delivered an in-depth website improvement report with 50 guidelines on SEO (search engine optimization) and usability.

We also conducted usability testing with real users. We invited Konzum's target buyers to test the online store while our analysts watched them detect user experience issues which prevented them from completing their tasks.

Results And Successes

The overall quality of the online store increased.
User usability testing revealed technical problems with crucial moments in the buyer's journey. Those technical problems were passed on to the development team prior to redesigning and developing a new Konzum online store.

Company Name:

Konzum d.d. (part of Agrokor Group)

Website:

online.konzum.hr

Industry:

retail

About the Client:

Konzum is the leading retail chain in Croatia with 700 stores and more than 650,000 customers daily.

Konzum d.d.
We made a customized report and found the weakest parts of their webshop that obstructed conversions.

Case Study

Overview

About the client, and why they are important, how they work.

Challenge

Our specialists in SEO and usability reviewed the whole Konzum's online store, in order to find the weakest parts of this extremely popular webshop that created problems in bringing new visitors from search engines and converting visitors into customers.

Solution

The result of our work were two reports:

SEO report - expert report on the search engine optimization
Usability report - based on expert studies and testing with users.

The expert report is a set of prioritized and categorized guidelines structured in easy to read and understand language. Each Logit's report provides evidence substantiated facts, informs and educates the client and is designed with a focus on concrete:

identifying and enlisting concrete problems
explain why those are problems and how they adversely affect the online business
provide advice and recommendations of what to do to correct those problems
suggest the ideal team to correct a specific problem.

Results

Once again, thank you for delivering a high-quality SEO and usability report. It will allow us to increase the quality of our webshop.
mr. Ivan Kovacevic, Digital Marketing Director, Agrokor

Logit Is a B2B Website Content Specialist

Logit internet services Ltd.
Radnička 45, HR-51000 Rijeka
Croatia, EU

Call us: +385 51 412 379
Email us: info@logit.net
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We're a digital consultancy helping experienced B2B companies get more (international) customers by improving copy, content, and the architecture of their business websites.