Learning Center

Wouldn't it be nice if your company website attracted more customers and inquiries? You can achieve that by improving your website content and architecture. The free articles, presentations, guidelines, downloadable PDFs that you'll find in this section will teach you how to do that.

How to Celebrate Your Business Anniversary: a Plan and 20+ Ideas for B2B Companies

Last updated: November 20th 2018

Strategic advice aimed at B2B companies celebrating their birthday or important company anniversary.

The Best Totally Free and Searchable Photo Collections

Last updated: February 6th 2017

It is hard to find good free photos for your website content. Here are our best Creative Commons Zero (CC0) photo sources which are completely free to use - even for commercial purposes - without the obligation to credit authors.

Improving Landing Pages of IT Consulting Services Companies: A Website Teardown

Last updated: February 1st 2017

See how you can improve copy and architecture of your landing pages in order to make them more customer-centric and generate more leads.

Link to Your Products / Services from Your News Articles

Last updated: January 19th 2017

News articles and blog posts do not exist in the vacuum, they're always somehow related to relevant products, services, customers, projects, and other articles. Always create links to related content and to your older pages.

Don't Require a Phone Number in Your Contact Forms if You Want More Leads

Last updated: January 19th 2017

Research shows that you may be losing up to 1/3 of your leads if your lead generation form asks for a phone number. Carefully weigh your decision to demand a phone number in your web forms.

Make the Links Noticeable

Last updated: January 19th 2017

To keep visitors on your website, keep them clicking your links. In order to do that, the visitors must see where the links are.