Learning Center

Wouldn't it be nice if your company website attracted more customers and inquiries? You can achieve that by improving your website content and architecture. The free articles, presentations, guidelines, downloadable PDFs that you'll find in this section will teach you how to do that.

The Four Levels of Content Marketing Mastery: Introduction

Last updated: May 18th 2019

All companies find themselves on one of the four levels: pre-content, beginner, intermediate, advanced. Which level are you? Find out in this article.

How to Celebrate Your Business Anniversary: a Plan and 20+ Ideas for B2B Companies

Last updated: May 18th 2019

Strategic advice aimed at B2B companies celebrating their birthday or important company anniversary.

How Writing Simple Business Blog Posts Helps You Generate New Sales

Last updated: May 18th 2019

Learn how to attract new customers and sales by regularly publishing company news, sales and marketing articles, and corporate announcements.

Content Marketing Strategy for Absolute Beginners: Why We Need It in 2019

Last updated: May 16th 2019

First part in a series of articles for companies who don't practice any content marketing at all and who lack basic content creation skills.

Improving Landing Pages of IT Consulting Services Companies: A Website Teardown

Last updated: April 8th 2019

See how you can improve copy and architecture of your landing pages in order to make them more customer-centric and generate more leads.

Link to Your Products / Services from Your News Articles

Last updated: April 8th 2019

News articles and blog posts do not exist in the vacuum, they're always somehow related to relevant products, services, customers, projects, and other articles. Always create links to related content and to your older pages.

Don't Require a Phone Number in Your Contact Forms if You Want More Leads

Last updated: April 8th 2019

Research shows that you may be losing up to 1/3 of your leads if your lead generation form asks for a phone number. Carefully weigh your decision to demand a phone number in your web forms.

The Three Content Marketing Chasms and What It Takes to Cross Them

Last updated: March 29th 2019

Learn about the three chasms which prevent pre-content, beginner, intermediate, and advanced content marketing companies from progressing to the next level or dominating their niche.

Content Marketing Strategy: Definitions

Last updated: March 26th 2019

We're defining basic terminology such as: content, content marketing, strategy, content marketing strategy, six elements of content marketing strategy.

The Best Totally Free and Searchable Photo Collections

Last updated: February 6th 2017

It is hard to find good free photos for your website content. Here are our best Creative Commons Zero (CC0) photo sources which are completely free to use - even for commercial purposes - without the obligation to credit authors.

Make the Links Noticeable

Last updated: January 19th 2017

To keep visitors on your website, keep them clicking your links. In order to do that, the visitors must see where the links are.