Learn about the three chasms which prevent pre-content, beginner, intermediate, and advanced content marketing companies from progressing to the next level or dominating their niche.
First part in a series of articles for companies who don't practice any content marketing at all and who lack basic content creation skills.
All companies find themselves on one of the four levels: pre-content, beginner, intermediate, advanced. Which level are you? Find out in this article.
We're defining basic terminology such as: content, content marketing, strategy, content marketing strategy, six elements of content marketing strategy.