Website planning is the first phase of the website development process. It's a strategic activity that aims to define and document what kind of a website you want to build, how exactly do you want it built, and why (what your goals are).
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It’s the 2020s, and website projects still exceed their budget, scope, and deadlines - mostly due to the lack of website development planning.
* Source: ZDNet, 2008
Before you build a NEW website
Good results do not happen by chance: you need to plan for them to happen. Your website needs to be well-planned so that it achieves your business goals.
Before you REDESIGN your current website
Avoid making the same mistakes on your new website. During the website planning phase, specialists will detect and help you remove your current website's flaws so that they do not reappear on your new website.
Building websites is similar to building houses: first you hire the architects, and then you hire the construction company. The construction company would refuse to build a house without an architectural plan.
Unfortunately, too many designers and programmers are comfortable with coding and designing without a website development plan. Lack of planning is what makes clients unhappy with their websites. Because the internet is still young, many website developers aren’t experienced enough to insist that clients get a website plan first.
A website development plan contains instructions for website programmers and website designers on what needs to be built, how, and why.
It’s too early to hire programmers and designers if the website plan hasn't been created yet.
First we discuss and define your S.M.A.R.T. business goal(s). These goals will drive the entire project.
An example of a S.M.A.R.T. goal would be: "We'll put a man on the Moon before the end of the decade."
Creating your business profile is an important discovery process in which website planning specialists gather strategic information about your business, the kind that is unavailable to the public.
The result is a document defining the following aspects:
Digital marketing strategy defines how digital channels fit into your overall business strategy.
The result is a document specifying the following aspects:
No website is without flaws. If you're doing a website redesign, you need specialists to detect its flaws and help you remove them so that they do not reappear on the new website. The result is a written website improvement report, analyzing 4 aspects of your website:
Website planning specialists ask questions such as: why? what? how? how many? which ones? to define and document the following technical aspects:
Let's discuss your website and what you want to achieve with it.
The free quote you'll receive from us will be custom-tailored to your specific needs.
Every complex, important web project requires website development planning.
All web projects including custom website programming require website planning.
The more unknowns there are, the more website planning your project requires.
Many companies underestimate the complexity of building an important marketing and sales tool that is a business website.
Without website development planning, you're risking that your website project won't go as you expected.
Our advice is to set aside some time and some budget for website planning. Do not rush into the development phase.
It depends on the type of your project, and on the chosen agency.
You should definitely ask them.
Some web agencies bundle website planning with website development. Depending on how important your project is to you, they'll probably deliver website planning of certain scope. Those are the good agencies to work with, because they will guide you through the process.
Other web agencies will skip website planning altogether because they assume you've got the website planning part all figured out. They will await and execute your instructions. Unless you really know where you're going with your website, you may not be too happy with what those web agencies deliver in the end. You may also be frustrated with how much of what seems to be their work you had to perform yourself.
How do you know whether you've chosen the right type of web agency? The best answer is: by how much you are paying them. Unfortunately, many companies figure this out when it's already too late, i.e. when they're already unhappy with how their website project is evolving.
If your website is important to you, and you can predict that your website project will go on for two months or longer, you should seriously consider hiring someone to create your website project documentation.
Our website planning service starts at 1000 EUR for simplest website projects.
We recommend you spend 25% - 50% of your total website budget on website planning.
It really depends on the project.
We make sure that the website plan we create for you is discussed with you before we go to the next step.
Website planning is an iterative process in which your expertise in your line of business is required. That's why there can be no nasty surprises in website planning. You will approve all crucial decisions and we're more than glad to explain all decisions we've made.
Yes, for existing B2B clients (with exceptions - see below).
We prefer to take on a website development project after getting to know our client's business well. The best way to do that is to first work together on smaller projects, such as website planning, website improvement reports or consulting.
Smaller projects give us ample time and the opportunity to teach our clients the importance of strategic, data-driven thinking, and decision making. Creating a website for a known customer thus becomes a successful project driven by the desire to achieve business goals, rather than to redecorate a website visually.
We'd be glad to make an exception for new clients who fit our ideal profile:
Yes, you will be involved in the project but not more than it is required.
This is approximately how much time it will be required from your side:
No, you don't have to if you don't want to.
Each phase is independent of another and you can hire anyone you want for any phase.
For example, you can hire us to do website planning, another agency for content creation, and another agency for website development and design.
Or you can write the content by yourself or with the help from our B2B Website Content Guide, hire us for website planning and another agency for web development and design. It is up to you and your preferences.
Project documentation is delivered to you in a written format; Microsoft Word or Google Docs, and visual format; PNG or PDF format.
This is what you'll get in a written form:
This is what you'll get in a visual form:
Thank you for inquiring about our services. You'll get a response from one of our digital marketing specialists within 24 business hours.
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