Our B2B Website Content Writing Guide helps you get done writing your website content in a matter of days.
This DIY manual tells you what to write about through a series of customer-centric questions. You write the content by answering the questions, as if you were interviewing yourself.Download a FREE Sampleno registration required
NO CONTENT -> NO WEBSITE
Many B2B websites are launched months, even years later than planned. This Guide helps you overcome challenges such as lack of time, inexperience, and the horror of writing content.
NO WEBSITE -> FEWER CUSTOMERS
While delaying content for months or years, you're losing revenue from customers who would have contacted you via your website. By launching now, you're recovering lost profits. How much is every new customer worth to you?
How does the Guide help you finish writing website content fast, and why does it matter?
SHOWS YOU WHAT TO WRITE ABOUT
People procrastinate with content when they don't know what to write about. This Guide shows you the questions you have to answer to create persuasive content.
SHOWS YOU PRACTICAL EXAMPLES
You'll know that you're on track because the Guide shows you samples and examples of finished pieces of content.
But what does persuasive mean, exactly? The Guide focuses you to write content which is:
Your customers have direct questions which demand direct answers. This Guide teaches you to get to the point immediately.
Customers appreciate and expect honesty. The Guide motivates you to avoid hype, business jargon, overused superlatives.
The Guide will remind you to prove your claims with data and examples.
Follow the Guide's questions so that you never ever forget to publish an important piece of information.
The likelihood of a product sale decreases by 45% if the B2B buyer doesn't find relevant information on a vendor's website.International Data Group (IDG, 2008)
This digital B2B Website Content Writing Guide is a practical write-it-yourself handbook for quickly and easily writing and gathering all the necessary content for your corporate website. The package consists of 3 parts:
70+ pages in the editable Microsoft Word .DOCX file format
The guide contains two main types of content gathering methods:
A visual website map template (a .PDF file)
Includes 13 essential content sections of a modern B2B website. This visual map focuses you only on important content and helps you organize the architecture of your website better.
BONUS: a folder structure (a .ZIP file)
Organize your texts, images, and media neatly in one place. This folder structure helps you deliver content in its entirety to your chosen website development agency. When clients organize their content well, agencies finish websites faster and with fewer mistakes.
Open the supplied .docx files, answer all the content writing questions, and fill out all the forms that we prepared for you. Continue following the guidelines you'll find in the guide.
Put all the media files such as images and documents for download in the folder structure that is part of this guide. Don't worry, we show you and tell you which media you need to collect and where in the folder structure you should put it.
We suggest you archive all your .docx files and media files in a single .zip file.
Now, send the .zip file to the web agency or the team who would be building your website and entering your content. A good agency can additionally improve your content.
Choose this license if you'll be the only person in your company using the Guide.
Choose this license if you need to collaborate and share the Guide with coworkers in your company.
Choose this license if you'll be using the Guide to provide services to clients.
Short answer: yes, in most cases you do.
Take a look at the website development quote you received from the web agency you hired for the job. If it does not contain the content writing service as a dedicated line item on the quote, you can be pretty sure that this service is not included in the price. This is because many website development agencies do not provide content writing services. The ones that do, do it for a fee. Web development agencies usually only provide programming and design services, and they expect you to write and deliver all the content yourself. Do ask your web agency about this to be sure.
However, many web agencies do offer copywriting services at an additional price. If you can afford their price and if you don't have the copywriting skills and the time to write your content yourself, do hire them to create the content for you. If you can't afford to hire copywriters and could use some help with copywriting, then our guide is 100% perfect for you. It has all the components a modern B2B website should have.
Short answer: no, you don't.
In fact, the guide is not meant to be read at all - it's not a fiction novel. It's more of a handy reference manual you take off the (virtual) shelf and use whenever you need to write website page content.
The guide has been laid out so that you can skip the parts you don't need at all or at the moment.
For example, let's say that you want to work on the content for the About Us web page. You can safely ignore 95% of the guide and focus on that particular section of the guide which walks you through writing content for the About Us web page.
You don't need this guide if you're a seasoned copywriter with experience in writing web page content for B2B companies, and with enough time to figure out all the little pieces that a decent B2B website must include.
Or, you may lack the expertise, experience and time, but you can afford to hire a professional copywriter: then you don't need this guide. The professional you hire will know what to do.
Short answer: You will get this guide as a Microsoft Word document (.docx).
One reason why we use Microsoft Word document format is because you're probably most familiarized with the Microsoft Office suite.
Another reason is that you'll want to enter your content directly in the guide you receive. Because the guide consists of questions and information in tabular format, you'll be able to easily edit all the necessary fields and adjust them the way you want. You will only need minimal computer skills to create and organize your content.
Short answer: Yes, you will be! Just make sure you order the "COMPANY" license.
You'll probably want to collaborate on content creation with your colleagues. Therefore, feel free to share this guide with them. Team collaboration is known to increase quality and time to completion.
Yes, there are certain limits:
A) You can use the Guide for the purposes of just one agency. However, your agency can use the Guide for an unlimited number of clients / projects. If you own several agencies, contact us to discuss other available licensing options.
B) You are allowed to white-label the Guide. You are allowed to modify the Guide with your own branding and use it e.g. to provide services to your clients, or to give away the Guide to your clients for free (as a gift or a reward for being your most loyal customers, just to name a couple of ideas).
The only thing you are not allowed to do is to sell our Guide for money, as if it was your own product. However, if you have buyers for the Guide, please contact us to discuss the available options, such as affiliate marketing and custom licensing.
First of all, don't forget to put all media files (pictures, videos etc.) into a folder structure that you will receive with this guide.
After you done that, your next step is to handle all the materials to your web developer or upload it directly to your current website. If you choose the second option, keep in mind that your website will probably need some adjustments to match structure that was defined in the guide.
As an EU-based company, we're part of the European VAT (value-added tax) system.
VISNJA ZELJEZNJAK (author)
Logit co-founder. Digital marketing specialist with 16 years experience in writing website content.
HRVOJE KRPAN (contributor)
Joined Logit in 2015. Enjoys learning new things and looks forward to new challenges, such as combining his knowledge of statistics and data mining with Google Analytics. Writes website content on a daily basis.
MARKO RADELIC (contributor)
Logit co-founder. 17+ years experience in digital marketing. AdWords/Youtube advertising specialist. His digital marketing career began in 1999 with affiliate marketing (Direct Leads, OnResponse, Linkshare) and search engine marketing (SEM).
Think of this DIY Guide as a content consulting service on a budget, in a written form. Our digital marketing specialists have distilled their experience and knowledge into this practical guide, so that everyone could afford quality content.
If instead you prefer to hire consultants to do all or most of your content work, we recommend these consulting services: