A group of internet marketing enthusiasts founded Logit in 2002 in Croatia, EU. After spending a decade and more programming, designing, and marketing websites, we decided to focus our knowledge and specialize in strategic consulting.
Today, Logit is a specialized digital consultancy providing website improvement reports, content writing services, consulting services and digital marketing management to experienced B2B companies that want to get more customers online.
Unlike traditional web development agencies which usually focus on producing digital marketing assets such as websites, Logit is focused on continuously improving our clients' existing marketing materials so that these digital assets generate more leads, sales, revenues and profits.
Our favorite challenge is attracting customers for B2B products and services which require longer and more complex buying cycles.
We are what we repeatedly do. Excellence, then, is not an act, but a habit.Aristotle
Two years before Logit was founded as a company, we found each other online. Soon we meet in real life for a beer to discuss exciting internet marketing projects. The beer was productive because the next week we joined forces on a project involving affiliate marketing, content, email, direct email, and advertising. A couple of friends also joined us and for the next two years, we were busy running our own internet marketing pet projects.
We may have been young, but we were pioneers in many areas. We've launched the first and the only direct e-mail advertising platform in Croatia. We created two award-winning websites, Besplatne-Stvari.com and Webmajstori.net. Webmajstori was significant because it educated entire generations of programmers and designers in the region, us included.
We took the opportunity to get into website design and website development. Logit was established as a web design, PHP-based custom web development, and internet marketing studio servicing Croatian companies.
Our beginnings were modest and we were inexperienced in all the imaginable ways. Nevertheless, we published the first version of our website, optimized it for Google, and kept our fingers crossed.
In 2003 we were building small websites for our friends and family, but we would soon run out of them. Our youth, inexperience, and not knowing anything about business and sales made us rely solely on digital marketing for growing our business and getting new clients.
We had very little money to spend on advertising, so we focused on the only digital marketing game in town: SEO. Back then it was still pretty easy to grab all the first places in Google search engine results because there was virtually no competition, and the market was tiny. We wrote a ton of landing page content and optimized it for Google. Google rewarded us with enough new clients so that we could live to see another fiscal year.
In 2004 we were probably the first agency to offer Google AdWords as a service to the Croatian market. Our first campaign was for an existing client in the travel industry.
In November 2005 we rebranded and launched the second version of our agency's website. This was a major growth factor for our business because we started investing significant resources in digital marketing. We introduced new products and services and started regularly publishing useful content on our new blog.
Our sales increased and not more than a few months after launching the reimagined website, we hired our first full-time employee as Logit team member #4.
In 2006 we're pioneers again, launching Prosperio.net - the first and the only affiliate network that would ever have existed in Croatia. We wrote our own custom software in ASP.NET for this advertising service. Although we shut the service down in 2013, Prosperio taught us a lot about advertising and digital marketing.
In 2008, when we were 7 years old, our list of clients had 400 company names on it. We hired more people in sales and soon we were selling more projects than our developers could build.
Because we needed a better software development process, we abandoned PHP and ASP.NET in favor of Python and Django, a programming environment that we use to this date. A modern software development process streamlined our business and helped us launch over 80 client websites in 2009.
In 2009 we launched version 3.0 of our website, which became the most successful business tool we've ever built. It ran on the same custom-built Python and Django software we were offering to our clients. Because our website was superb in informing and educating our clients, we increased sales and added 300 new names to our client list.
2009 was special because that was the year when the recession hit our industry. Most companies responded by cutting their marketing budgets. As a result, there were fewer calls and inquiries for web development services. We decided to take the matters into our own hands and use our new website to get new customers. By investing significant money in digital marketing, especially Google AdWords, we transformed 2009 into one of the best years we've had.
We continued to grow our sales, development, and support teams. We innovated in launching new services to the Croatian market, such as Google Apps for Business.
At the height of our rapidly expanding business, unforeseen events beyond our control landed us in a crisis that made us fight for the survival of the company for over a year. Because Logit has always been a well-organized business, the core team managed to recover - but not before making some tough, agonizing decisions. Such an opportunity to forcefully face and do away with our weaknesses was a gift that few businesses and entrepreneurs experience, let alone survive. By the end of 2012 we've solved our troubles and Logit was back.
The events of 2012 strongly impacted how we wanted to spend the rest of our professional careers. We decided to stop accepting new clients so that we could do two things: a) create maximum value for our existing clients, and b) free up some time to start working on something new. This decision created a relatively stress-free environment that gave us clarity about "where the puck is going to be" and how the website development business would look like in five years. Change was in the air.
Simpfinity, the app we've developed internally to organize our agency business, becomes our first product business candidate. Whatever software development and marketing resources we could muster, we invested in working on Simpfinity. This ambitious project is still in development, and we decided to self-finance it by growing the core part of our business. Enter Logit as a B2B consultancy!
We move away from "just building websites for clients" and we finally gather enough courage to specialize in what has been our strongest suit for the longest time: providing B2B website improvement services and products. With 15 years of digital marketing under our belts, it made sense to put our experience to best use.
We rebranded our business, deleted almost all of our old logit.hr website content, relaunched this English-speaking website on an open source Django CMS platform, and hired new great people to fuel our growth. Logit v.4.0 has been born.