News articles and blog posts do not exist in the vacuum, they're always somehow related to relevant products, services, customers, projects, and other articles. Always create links to related content and to your older pages.
Research shows that you may be losing up to 1/3 of your leads if your lead generation form asks for a phone number. Carefully weigh your decision to demand a phone number in your web forms.
To keep visitors on your website, keep them clicking your links. In order to do that, the visitors must see where the links are.