"The likelihood of a product sale decreases by 45% if the B2B buyer doesn't find relevant information on a vendor's website." - IDG, 2008
Our B2B Website Content Writing Guide helps you finish writing your website content in a matter of days.
It's a DIY manual that tells you what to write about through a series of customer-focused questions. You write the content by answering the questions, as if you were interviewing yourself.Get the Guide Nowand download instantly
NO CONTENT -> NO WEBSITE
Many B2B websites are launched months, even years later than planned. This Guide helps you overcome challenges such as lack of time, inexperience, and the horror of writing content.
NO WEBSITE -> FEWER CUSTOMERS
While delaying content for months or years, you're losing revenue from customers who would have contacted you via your website. By launching now, you're recovering lost profits. How much is every new customer worth to you?
How does the Guide help you finish writing website content fast, and why does it matter?
SHOWS YOU WHAT TO WRITE ABOUT
People procrastinate with content when they don't know what to write about. This Guide shows you the questions you have to answer to create persuasive content.
SHOWS YOU PRACTICAL EXAMPLES
You'll know that you're on track because the Guide shows you samples and examples of finished pieces of content.
But what does persuasive mean, exactly? The Guide focuses you to write content which is:
Your customers have direct questions which demand direct answers. This Guide teaches you to get to the point immediately.
Customers appreciate and expect honesty. The Guide motivates you to avoid hype, business jargon, overused superlatives.
The Guide will remind you to prove your claims with data and examples.
Follow the Guide's questions so that you never ever forget to publish an important piece of information.
This digital B2B Website Content Writing Guide is a practical write-it-yourself handbook for quickly and easily writing and gathering all the necessary content for your corporate website. The package consists of 3 parts:
The guide contains two main types of content gathering methods:
A visual representation of essential content elements of a website focuses you on important content and helps you better organize the architecture of your website. Included are 5 website maps for: product-oriented B2B website, product description web page, service description web page, customers page, articles page.
Organize your texts, images, and media neatly in one place. This folder structure helps you deliver content in its entirety to your chosen website development agency. When clients organize their content well, agencies finish websites faster and with fewer mistakes.
This is the greatly expanded and improved version of one single chapter of the Guide which teaches you to write the 'Careers' website page. What was originally 2 pages of guidelines is now a 53-page workbook with screenshots, tips, examples, and expert advice.
You can either purchase this workbook as a standalone product or get it completely free when you buy The Guide ($19 value).
Open the supplied .docx files, answer all the content writing questions, and fill out all the forms that we prepared for you. Continue following the guidelines you'll find in the guide.
Put all the media files such as images and documents for download in the folder structure that is part of this guide. Don't worry, we show you and tell you which media you need to collect and where in the folder structure you should put it.
We suggest you archive all your .docx files and media files in a single .zip file.
Now, send the .zip file to the web agency or the team who would be building your website and entering your content. A good agency can additionally improve your content.
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A+ happy with the guide. I'm a freelancer and trying to formulate a good way to "extract" key information from my clients, so I was really interested to see the templates you use in the guide. It has been helpful and also a great refresher & reference of the key components of a good business website.Tyler Martin, Canada
Short answer: yes, in most cases you do.
Take a look at the website development quote you received from the web agency you hired for the job. If it does not contain the content writing service as a dedicated line item on the quote, you can be pretty sure that this service is not included in the price. This is because many website development agencies do not provide content writing services. The ones that do, do it for a fee. Web development agencies usually only provide programming and design services, and they expect you to write and deliver all the content yourself. Do ask your web agency about this to be sure.
However, many web agencies do offer copywriting services at an additional price. If you can afford their price and if you don't have the copywriting skills and the time to write your content yourself, do hire them to create the content for you. If you can't afford to hire copywriters and could use some help with copywriting, then our guide is 100% perfect for you. It has all the components a modern B2B website should have.
Short answer: no, you don't.
In fact, the guide is not meant to be read at all - it's not a fiction novel. It's more of a handy reference manual you take off the (virtual) shelf and use whenever you need to write website page content.
The guide has been laid out so that you can skip the parts you don't need at all or at the moment.
For example, let's say that you want to work on the content for the About Us web page. You can safely ignore 95% of the guide and focus on that particular section of the guide which walks you through writing content for the About Us web page.
You don't need this guide if you're a seasoned copywriter with experience in writing web page content for B2B companies, and with enough time to figure out all the little pieces that a decent B2B website must include.
Or, you may lack the expertise, experience and time, but you can afford to hire a professional copywriter: then you don't need this guide. The professional you hire will know what to do.
First of all, don't forget to put all media files (pictures, videos etc.) into a folder structure that you will receive with this guide.
After you done that, your next step is to handle all the materials to your web developer or upload it directly to your current website. If you choose the second option, keep in mind that your website will probably need some adjustments to match structure that was defined in the guide.
Short answer: You will get this guide as a Microsoft Word document (.docx).
One reason why we use Microsoft Word document format is because you're probably most familiarized with the Microsoft Office suite.
Another reason is that you'll want to enter your content directly in the guide you receive. Because the guide consists of questions and information in tabular format, you'll be able to easily edit all the necessary fields and adjust them the way you want. You will only need minimal computer skills to create and organize your content.
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However, if you're a business registered in the EU and have a valid VAT number, you are eligible for a VAT refund: follow the instructions here. This refund will take 2-3 days to arrive at your credit card or PayPal account.
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Think of this DIY Guide as a content consulting service on a budget, in a written form. Our digital marketing specialists have distilled their experience and knowledge into this practical guide, so that everyone could afford quality content.
If instead you prefer to hire consultants to do all or most of your content work, we recommend these consulting services: