Logit was invited for a guest lecture at the Polytechnic of Rijeka

Published on Nov. 12, 2015 by Daniel Maratovic in Announcements

On November 9th 2015 Logit was invited to present a guest lecture at the Polytechnic of Rijeka. Our marketing director Visnja Zeljeznjak, head of development Sasa Matijasic, and manager Daniel Maratovic presented the results of our original research on the effectiveness of B2B websites to undergraduate students and professors of the business department at the Polytechnic of Rijeka.

The title of our guest lecture was “Under the hood: elements of a digital marketing campaign”. Our goal was to familiarize both students and professors at the Polytechnic of Rijeka with why and how we create and run real digital marketing campaigns.

logit lecture title page

Cover slide of our lecture

Our presentation consisted of three parts:

  1. Introduction to our original research of the effectiveness of B2B websites - presented by Daniel Maratovic.
  2. Technical elements of the campaign - presented by Sasa Matijasic.
  3. Marketing elements of the campaign - presented by Visnja Zeljeznjak.

We held two presentations: one for the students from the information science study and one for the students from the bachelor of economics study. 

logit veleri lecture

The audience at the information science group lecture



Daniel is presenting the business part of our digital marketing campaign


logit veleri lecture sasha

Sasha talking about development processes in Logit


logit lecture visnja

Visnja is presenting the marketing aspects of Logit research


We'd like to express our gratitude for the invitation to the professor mr. sc. Maja Gligora Markovic from Polytechnic of Rijeka, vice dean of international cooperation.

Source of the image and logo of Polytechnic of Rijeka: English brochure pdf from Polytechnic of Rijeka.

Interested in an intership?

If you're a student, Logit can give you a great practical experience in digital marketing and software development. We have offices in Rijeka and Zagreb. See our Careers page