Logit Blog

Feb. 22, 2016

Research: 12% - 47% of Trade Show Exhibitors Don’t Have Google Analytics on Their B2B Website

By Monika Kucic in B2B Website Improvement, Press, Research

In the last couple of months, we have analyzed hundreds of websites belonging to B2B companies that are exhibiting at large international trade shows. We wanted to measure how well prepared their websites are for tracking website visitors and measuring results after the end of the trade show. We were testing for the presence of Google Analytics on their websites, and here are the results of our research.