Website, Content & Digital Marketing Consulting Services

Could your in-house marketing team use a little strategic guidance? Gain uninterrupted access to an outsourced digital marketing specialist with 20+ years of experience. We promise to deliver honest and expert advice.

We can help you with the following digital marketing disciplines:

 

View Options and Prices
Monthly Consulting

B2B Companies We're Working With

Business technology companies

Business Technology

IT solution providers

IT Solution Providers

Business service / product companies

Business Services

Website Consulting

Thinking of building or redesigning your website? 

YOU = expert in *your* business.
WEB DEVELOPERS = experts in the *technology* aspect of building a website.
WEBSITE CONSULTANTS = experts in the *business* aspect of building a website.

A good website consultant is an expert you bring on a project to ensure your company is succesful online. She will figure out how to achieve your business goals online because:

  • Her main business is to figure out how to communicate your competitive advantages online.
  • Because she knows how website technologies work, she can help you communicate your requirements to the development team.

Here's what we can do for you:

  • create website project documentation (you need it before hiring a web development agency)
  • website planning (information architecture, achieving marketing and sales goals)
  • website improvement (architecture, usability, content, design)
  • managing the website development project (working with other experts on creating and launching your website) 

We help you answer the questions such as these:

  • How do we motivate the visitors to contact us online? The answer is much more complex than "put a web form on the contact page".
  • What do we do to look professional online? A professional look is the result of dozens of factors coming together.
  • How should we structure the website and the pages? Good information architecture helps your customers find what they're looking for on your website.
  • How should products and services be categorized? Present your products and services the way your customers think about them, not the way your company sees them.
  • What should we put on our homepage? Your homepage is often the beginning of the customer's journey. Help your customers choose, evaluate, decide, and order.
  • What should product / service descriptions look like? The layout and the content of these pages is essential because this is where customers decide (not) to buy.

Content Consulting

Writing your website content in-house? A content consultant reviews your website content in order to make it persuade and sell:

  • content audit: an actionable birds-eye view assessment of the content you have planned for your website
  • content re-write: making it clearer and customer-centric
  • content design: making the most important content stand out

We can help you improve anything written on your website:

  • sales and marketing copy that goes on your landing pages and website pages
  • articles: blog posts, news pieces, FAQ items
  • major content pieces such as ebooks, white papers, downloadable resources
  • micro-copy: text on call-to-action buttons, labels on forms, (sub)headings, menu items...

We guide your decisions on content topics such as these:

  • Which content do we use to persuade the reader? Depending on your business, certain content types - such as white papers or references or news articles - may be required to reach your goals.
  • How much content is enough? The amount of content on your product / service description pages is important.
  • What exactly do we write to influence the visitor? If you know the questions your visitors want to find answered on your website, it gets easier generate a business lead online.
  • How should website content be interconnected? Connect your content so that visitors flow naturally from page to page in the direction of making a contact with you.
  • Which content belongs to which web page? Did you forget to publish an important piece of information on your website? We'll notice immediately.
  • How should content be laid out for maximum visibility? Content should be designed well so that important information is easily found on the page.

Digital Marketing Strategy Consulting

You should hire a digital marketing strategy consultant if you already have a general marketing strategy, but don't know how to use the digital world to achieve your marketing goals.

A good consultant has a broad experience with everything digital and helps you complete the digital marketing puzzle made of the following individual elements:

  • website strategy
  • content marketing strategy
  • email marketing strategy
  • social media strategy

Every digital marketing strategy is unique because no two companies are ever alike. That's why we spend ample time with you to get to know the defining elements of your business:

  • your unique selling proposition / competitive advantage
  • your products, services, solutions
  • your ideal customers and how they behave
  • your direct and indirect competition
  • the market in which you operate

 

Examples of issues we help you solve:

  • What should the primary goal of our website be? Should you go for lead generation or for something else? It depends on what kind of a business you are, how you sell, and how your customers buy.
  • Content for SEO purposes: how to do it strategically? Google is constantly changing, yet the main principles of SEO haven't changed since the nineties. We help you stay on track with your content.
  • Should we use Facebook as a B2B company? Maybe you should. We can show you what types of posts work on Facebook, and what you should know about where social media is going in the future.
  • What should our marketing funnels look like? The more complex your product, the more time it takes to generate a lead online. We help you set up the paths your customers should take online.
  • Which content should we publish to generate leads? You show us who your customers are and what they want from you and we'll show you how to meet their demands online.
  • How do we prove our competitive advantage online? Probably the hardest thing to do in business, given the wealth of choice and how informed and smart customers are today.

Meet Your Consultant

Visnja Zeljeznjak, digital marketing consultant at logit.net

Visnja Zeljeznjak is experienced in a broad range of digital marketing disciplines. She's at her best in website content writing, web page architecture, landing page optimization, and digital marketing strategy.

  • I have 20+ years of experience in digital marketing. I participated in hundreds of web projects as a marketer, project manager, writer, website architect, or consultant. Oh my, the things I've seen...
  • I think like an entrepreneur because I am one. Your bottom line is my bottom line. I'm driven by your goals. I quickly become the right hand woman you always wished for.
  • I will get stuff done and save you both money and time. I fix problems and find creative workarounds. I also don't shy away from rolling up my sleeves and getting my hands dirty.
  • My advice is actionable and hype-free. To your straightforward question I can give a straightforward answer.
  • I'm always available to you. 5 days a week, I'm just one phone call / email away.
  • I'm not afraid to tell you the truth, and I tell it politely. I often bring to light what your own employees may not be telling you due to fear or lack of objectivity.
  • I won't let you make mistakes amateurs make. My job is to make you look professional online and attract new customers.

Meet Our Happy Clients

I wanted to thank you for today and tell you that you really helped a lot. I'm very happy that I found a business mentor who's perfectly aligned to my needs, and whom I can ask anything. What's more, you give me valuable answers, you're a woman, and you understand the industry I'm in  - there aren't many like you out there :D

A consulting client

Choose a Consulting Model That Best Describes Your Needs

PER HOUR

Ideal if you need a fast solution to a very specific issue / problem. Recommended plan if you want to test-drive our consulting services for a bigger project. 

  • Fee: 100 EUR (one-time, non-recurring)
  • Includes 2 hours of consulting work (preparation + live session)
  • No monthly commitment

PROJECT-BASED

Ideal if you need guaranteed, uninterrupted access to a specialist for a limited time, i.e. for the purposes of completing a months-long project (website redesign, content writing, digital marketing campaign, etc.)

  • Fee: starting from 800 EUR / month (16 consulting hours)
  • Minimum commitment: 1 month

RETAINER

Ideal for guaranteed, uninterrupted access to a specialist every month.

  • Fee: starting from EUR 400 / month (for a block of 8 consulting hours)
  • Minimum commitment: 1 month 
  • 10% discount available for a 12-month commitment

Custom / on demand models are available. Our base hourly fee is 50 EUR. 

Answers You're Looking For

What digital marketing consulting is, and what it is not?
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What Consulting Is

Consulting helps executives make smarter decisions. It's a business service aimed at busy managers and company owners in which highly experienced consultants provide advice, guidance, and fast problem resolution.

What Consulting Is Not

To consult someone means to advise someone. Therefore, consulting usually excludes operational work. This means that a consultant is hired to provide advice on how to fix something, but is not expected to fix the problem herself. When a problem is identified and a solution devised, it's usually the other experts who implement the solution (designers, writers, programmers, digital marketing specialists, et.)

However, that does not mean that consultants never provide operational work themselves. Consultants often work as specialists and do provide operational work. Depending on the consultant's core competencies and the style of delivering her services, she might provide you with real wireframes, design, code, copy, content, documents etc. Sometimes it's easier for the consultant to get dirty with the work than to explain how to do it. 

Why would I want to pay for consulting?
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How can I be sure I’ll get value from consulting?
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On demand consulting: how does that work?
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Consulting on a retainer: how does that work?
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Project-based consulting: how does that work?
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I don't know which consulting model to choose.
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In which ways / formats do you deliver the consulting service?
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I need consulting AND someone to implement your advice. Can you provide both services?
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