MICRO PROCESS is a B2B company with 30 years experience in the business of custom software development and industry automation.
Company owner, Mr. Zoran Spoja, hired Logit to create a professionally looking, content-rich B2B website so that his company could start promoting new products.
We've built MICRO PROCESS' website using our proven Content First approach to website development:
The above services are part of our Complete Digital Marketing Management package, ideal for companies who want to let professionals do all the hard work.
MICRO PROCESS d.o.o.
Custom software development; industry automation
MICRO PROCESS is an experienced B2B company developing electronic cash registers, scales, industry automation solutions, and custom-tailored business software.
We wouldn't be able to create this kind of content by ourselves. We wouldn't know what to do and the energy we would spend on it would be enormous. You guided us through content creation and we’ve got results with minimal involvement.Mr. Zoran Spoja, owner of MICRO PROCESS
MICRO PROCESS is an experienced Croatian B2B company that has been developing business software and manufacturing electronic devices for 30 years.
Recently, the company developed new products and decided to sell them worldwide. Unfortunately, their old website was unable to serve their marketing and sales efforts well because:
To find new international customers and business partners, MICRO PROCESS needed a completely new B2B website that would do 4 things well:
In the beginning of the project, we had to come up with a solution to these challenges:
We advised the client to take the strategic approach to developing his new website. This meant splitting the whole development process in 3 distinctive stages:
This meant that we would not be starting the project by designing and programming the website.
Website planning should come before designers design a single page and before programmers write a single line of code. It's when digital marketing specialists work with the client on the following tasks, usually in that order:
Approaching the project in this way helped us:
We proceeded to the next stage only after the client approved the architecture and the marketing strategy.
During the website planning stage, Logit made all important decisions about content, more specifically:
Years of experience in website development taught us to use our ‘Content first’ approach to website development. This process saves our clients time, money, and frustration.
‘Content first’ means that content creation must precede website design and development. This approach makes sure that design is made to fit content, and not the other way around. Sooner or later there will be unexpected difficulties along the way.
For example, because most clients are busy, and website content is rarely their utmost priority, web developers often finish websites and wait for months or years for the client to fill the website with content.
And because websites can't be launched without content, lack of content causes delays in launching the website and loss of substantial revenue from potential new customers that the new website would otherwise attract.
MICRO PROCESS suffered from none of these challenges:
When we finished writing website content, we presented it to the client as digital documents (i.e. in Google Docs or Microsoft Word format). This way the client was able to quickly approve the content with almost no corrections.
It's easy to launch a website fast when there are zero uncertainties, and when clients trust you 100%. Building micro-process.hr was one of the least stressful projects we've ever worked on.
We began programming and designing the website as soon as the client approved the content. Launch day was about one month after that.
We designed the new website to create great user experience for the visitors and with lead generation in mind.
Responsive means that the website looks awesome on mobile devices and all screen sizes.
We've built this website using Django CMS, Python, and Django.
The landing pages have been architected, written, and designed to convert visitors to customers. Thoughtfully placed call to action buttons draw visitors deeper into the website and toward making an inquiry.
Product pages answer customers' most important questions, such as: How much does it cost? What level of support do I get? Can I trust this company?
We've laid out and designed the content so that visitors can easily skim the content to find the answers they're looking for, and skip parts of content to save time.
Just prior to launching the website, we've made sure our client's new website is collecting clean, accurate data about its visitors. The way we do this is by setting up and professionally configuring Google Analytics.
Google Analytics will help our client make smart and profitable decisions about their website and their marketing activities.
For example, we’ve configured their Google Analytics to track events such as button clicks and brochure downloads. Our client will be able to measure whether or not, and to what extent, those brochures contribute to customers making inquiries. If Google Analytics tells us that visitors download brochures, we can produce more of them, and make them even more visible on the page.
Our small team was able to work on building the website AND designing the brochure AND creating the presentation - simultaneously.
This would have been impossible without content and undoable without getting to know our client's business during the website planning and content creation stages. Our project manager made virtually all marketing decisions regarding the creation of additional marketing material, without bugging the client with a deluge of questions or requests for approvals.
Based on website content, we created a presentation for one of MICRO PROCESS' important new products. The client presented the product to a live audience.
In cooperation with our partners from dDesign, we collaborated on designing an 8-page printed brochure.
Logit created the concept and repurposed the existing content for the brochure, while dDesign designed the brochure.Download the Brochure(in Croatian, PDF, 1.56 MB, 8 pages)
Our estimate is that a typical company spends somewhere between 100 and 200 work hours of their key persons' time on developing a website, similar to micro-process.hr in scope.
No wonder website development projects take months, often years!
How much are 100-200 free work hours worth to you?
How much revenue are you losing for not launching your improved website sooner?
The key person, such as the CEO of a small company or the director of marketing, is usually required to be involved in every step of the process, doing all or some of the following:
The good news is: you can hire consultants to do most of this work. By letting professionals plan your website, create your marketing strategy, and write your content, you can reduce your own workload by 90%.
A no-so-strange thing happens when you order website planning and content creation services:
That's what MICRO PROCESS did: they hired Logit to manage their entire digital marketing project. The client was mostly free from website production work and could focus on supporting their customers, selling to new customers, and making their products better.