If you cannot answer these questions, you're probably making expensive marketing decisions without evidence.
Digital analytics software such as Google Analytics gives you the evidence you need to decide with confidence.
In order for Google Analytics reporting to work well for you, you should have skilled professionals configure it.
See our presentation about the 10 essential Google Analytics reports. They contain data that you use as evidence to support your marketing decisions:
Our own research from 2015 showed that up to 46% of B2B companies don't have website analytics installed on their website. Without real website analytics data, you don't have the evidence for making profitable marketing decisions.
Even if you have website analytics installed, has anyone adapted it to the needs of your particular situation? Someone who knows what they're doing must log into your website analytics account and configure it properly.
With website analytics properly configured, there will still be hundreds of reports to look at. Please don't choose to completely ignore this extremely valuable data. Data makes you smart. Opinions and feelings make you bleed money.
B2B companies don't have the same needs as e.g. eCommerce companies. To make smart decisions fast, executives in B2B companies need to focus on a limited number of relevant metrics and leave the rest to digital marketing specialists.
Google Analytics is the most popular and the most powerful digital analytics application in the world. Your company is about to get it. It automatically records the data without you having to do anything.
We'll provide professional Google Analytics configuration, fitting the needs of B2B companies. You'll be able to calculate how much money you make or lose from every single ad you ever pay for.
We can configure your account so that you get an automated email 1x month with easy-to-read reports about the performance of your website.
You get a visual Dashboard where you will see only the important data in one place, at a glance. We'll configure your dashboard so that you are not overwhelmed with irrelevant numbers.
What gets measured, gets managed.Peter Drucker, American management guru
After we've received your payment, we'll send you a short questionnaire with a few simple questions. For example, to be able to do our job well, we ask about your time zone or the list of people's email addresses you want to grant access to your Google Analytics account.
You simply email us your answers and we get to work.
We begin working on your project. It usually takes us 1 to 3 business days to finish, depending on how many other implementations we're currently working on.
The result of our work is a professionally configured Google Analytics application, tailored to the needs of B2B companies.
We'll send you easy-to-read instructions on how to log into your Google Analytics account and other tools you get with this service.
The final step is to have several lines of code placed on your website.
We'll email you a text file with this code. Everything you need to do is to forward our email to your web developers so that they can copy that code to your website. This will be trivially easy for them to do and they'll have to do it only once.
What I appreciate most about Logit is your reliability. I can really count on you. I always got more than I expected, when I expected. Your consistency and responsibility in implementing of what we agreed on is extraordinary: it's very difficult to find these two qualities in one company.Mr. Igor Mosic, Founder of YabadooIT Marketing
If you already have Google Analytics, we have created a professional Google Analytics audit and advanced configuration service.
If you want, you can invite us to your Google Analytics to take a look. Most companies that do have access to Google Analytics never had the application properly configured and adapted to their particular needs. You may be sitting on a pile of useful data that nobody ever looks at to make marketing decisions.
The price is a one-time fee of 395 EUR.
This price gives you peace of mind that your Google Analytics is configured accurately and professionally.
You'll get your money's worth multiple times over, as soon as Google Analytics starts showing you reliable answers to your questions such as "Where do my customers come from?" or "Which keywords / ads are profitable, and which are not?"
The price for this service is a one-time fee and does not require you to pay any monthly fees.
This is our default payment model:
If we’re technically unable to provide the service (in entirety or partially), you choose to either:
YES, we can still help you, despite the fact that we don't speak your language. We can work with you because:
Everyone should do what they do best.
Your web developers are experts in the technical side of your website.
Shouldn't you also be working with experts in the business side of your website?
Strictly technically speaking, someone might say that implementing digital analytics means "just copying and pasting a simple code to a website". As a matter of fact, we'll need your web developers for this strictly technical part of the job (read the next FAQ item).
However, this Digital Analytics Setup service is much, much more than what is strictly technical. It's a complex application configuration service which requires expertise and experience in marketing, sales, statistics, web development, and business to complete well. As Google Analytics changes - and it changes quite a lot - you want your digital analytics handled by a team which regularly stays on top of those changes.
Additionally, B2B companies such as yours require that their digital analytics is adapted to their individual needs. There are hundreds of metrics to track in Google Analytics and that's why Logit has carefully designed our service so that it supports your custom business activities online. This means that we make sure you can ignore what's not important so that you can focus on what makes you money.
Finally, the following fact remains: for how long has your company been online without having the foundation of modern marketing implemented? Logit can solve digital analytics for you once and for all.
Yes, it's technically required that they participate, although in a very small part.
Configuring digital analytics for your online business consists of two main segments:
Logit provides the business part. Our task involves several business-related disciplines, such as strategy, marketing, sales, statistics, and content creation.
Your web agency / web developers who maintain your website provide the technical part. Their work on this task consists of copying a simple Google Tag Manager code to your website. Logit will provide that code and easy-to-follow instructions, so that your web developers only need to copy and paste that code. They only need to do this once, and almost all web developers are savvy enough to complete this task well.
It's best that your web developers copy the required code because:
The scope of this service covers Google Analytics implementation for one website only.
More specifically, "one website" means one internet domain, such as yourcompany.com.
Every website has different business goals, strategies, and technical implementations, so it would not be possible to deliver one service for multiple websites.
If you have more than one website where you want us to implement digital analytics - or if you're a web development agency with many clients without any digital analytics - please contact us for a custom quote first. We will give you a nice volume discount.
You don't have to do anything if you don't want to.
You can log into your Google Analytics account to see this data immediately, whenever you want, and how often you like. You can then see and interpret the reports at your own pace.
Once a month you'll be emailed an executive summary with numbers. We'll even teach you for free about the basic things you need to know to interpret these numbers.
You don't have to manage or oversee the operation of the application: it quietly and automatically collects the data about your website visitors for your future use.
And no, you don't have to acquire a "digital analytics ninja" certificate first thing in the morning. Yes, website analytics can be overwhelming. Focus on the custom dashboard we configured for you and leave the advanced stuff to professionals who you may or may not hire in the future to do advanced analysis of your numbers.
Knowing that up to 46% of mature B2B companies don't even have website analytics installed, we decided to solve the basic problem first. This meant making our service as simple and as affordable as possible.
This is why we decided not to include advanced education and training in this Google Analytics implementation service.
However, if you're interested in learning how to extract helpful marketing insights from Google Analytics, we recommend the following solutions:
Thank you for interest in our services. You'll get a response from one of our digital marketing specialists within 24 business hours.
No problem, contact us by email, phone or use the "live chat" (chat button is in your bottom right corner, click on it and you will reach us immediately).
When you know who your visitors are and what their intent is, you can tailor your site content to reflect their interests. This will result in higher conversion rates and a better return on your marketing budget.Dallas McLaughlin