Logit Blog

May 17, 2016

How to Get More Customers From Trade Shows With Advanced Digital Marketing Features

By Monika Kucic in Advertising

Trade shows can be very profitable for marketing your products and services. But there are also a few major challenges that exhibitors face at the trade shows that make it harder to get as many high-quality leads as possible. In this article we explain how you can use an advanced digital advertising feature called "remarketing" to boost the effectiveness of all your trade show activities.

March 23, 2016

New Client Project: Micro Process Website

By Visnja Zeljeznjak in Projects

Micro Process, a software development and an industry automation company that has been in business for 30 years, hired us for a total makeover of their business online. Logit provided complete digital marketing management services, including internet marketing strategy, website content creation, and B2B website development.

March 9, 2016

"Content First" Approach to Building Your Website

By Monika Kucic in B2B Website Improvement

Fitting content to design is like fitting the foot to the shoe. Sadly, that's how web design had developed historically. Even today, many web designers use the “Design First” approach to web development, and this causes trouble for everyone involved. Today, we introduce you to a more successful web development approach we call “Content First Website Development”. It's a website development process we use in Logit to save our clients time, money, and frustration.

Feb. 22, 2016

Research: 12% - 47% of Trade Show Exhibitors Don’t Have Google Analytics on Their B2B Website

By Monika Kucic in B2B Website Improvement, Press, Research

In the last couple of months, we have analyzed hundreds of websites belonging to B2B companies that are exhibiting at large international trade shows. We wanted to measure how well prepared their websites are for tracking website visitors and measuring results after the end of the trade show. We were testing for the presence of Google Analytics on their websites, and here are the results of our research.